Today we are publishing the Blue Chip Standard, the short list of rules every coin launched on Blue Chip follows. It is deliberately short, because a rule that needs a legal team to interpret is not much of a rule.
It covers four things: what a coin can be paired with, how its curve is priced, what the raise target is, and what happens when it is reached. Every launch gives the same four answers, and the answers are public before anyone buys.
Why a Standard, Not a Recommendation
The usual approach to launch quality is a rating, a badge, or a curated list. All of those ask the buyer to trust the curator. We wanted the opposite: a rule that either holds or does not, and that anyone can check for themselves on Solana.
So the Standard is written as facts about the curve rather than opinions about the team. A coin is paired with exactly one tokenized stock or index fund from the Blue Chip list. Its supply is fixed at one billion. Its curve is priced in the pair, and when the raise target is reached the pool it moves to is locked.
None of those require judgement to verify. They are either true of a live curve on StonkFun or they are not, which is the entire point of writing them this way.
What This Changes for Holders
For a holder, the practical effect is that two things now sit side by side: the coin, and the blue chip it is priced in. What the curve holds is that stock or fund, stated plainly on chain rather than buried in a narrative.
That changes what a bad day looks like. A coin can still fail, and plenty will, and the paired asset can fall too. What no longer happens is a holder discovering that the only thing the curve ever held was another coin.
It also changes the incentives at the top of a launch. Founders earn nothing from trades and pay a flat price to launch, so the only way a founder is paid is by holding a coin that people keep wanting after the first week.
What Comes Next
The Blue Chip list starts narrow: the two big index funds, gold, and a dozen of the largest companies on the market, all deep enough to trade at size. We expect to widen it slowly and to say why each time, since every addition changes what a pair can mean here.
The Standard and the full list of pairs are on the Blue Chips page. Launching is open: name a coin, pick its pair, send SOL.